Universal Parks & Resorts is ready to expand its theme park dominion with a new one slated to launch in Frisco, Texas. Though any information regarding the specific timeline isn’t disclosed yet, a few facts and ideas about the brand-new theme park have been shared by officials through concept art.
The Location
The company recently purchased 97 acres of land located in the Dallas-Fort Worth metro area in Frisco. The new theme park will be opened with a size more suitable for regional audiences. Page Thompson, the President of New Ventures in Universal Parks & Resorts, shared in a press release that this specific area in North Texas was perfect to launch this unique family theme park, thanks to the growing population in this part of the country.
The Theme
The concept art shows that the park, set in a lush green landscape, would feature several immersive themed lands. According to Universal officials, this one-of-its-kind theme park will specially cater to families with young kids. As per the official press release, the park will be full of playful and interactive shows, character meet-and-greets, a lot of family-friendly attractions, unique merchandise stalls, and fun food and beverage joints. Future plans for the project include further expansion and an adjacent themed hotel.
The Venture
Although largely scaled down from its traditional theme park ventures, Universal assures that this new theme park will carry the same excitement and quality as its other larger resort park destinations. This new venture from Universal is a ‘micro-park,’ a growing trend in the global theme park industry. With significantly smaller sizes compared to the large-scale parks, these theme parks are specifically designed for regional visitors to experience it in a shorter time and with more affordability. With experience operating five large theme park resorts globally, Universal Parks & Resorts has now set its first foot in this new micro-park concept with this upcoming theme park in Texas.